Branded Reels for SMEG Germany
Creative Direction, Design & Animation
Creative Direction, Design & Animation
To position SMEG’s kitchen appliances as both functional and design-forward, I led the creation of a series of branded reels in collaboration with Frag Mutti GmbH. Each video showcased a seasonal recipe while subtly integrating SMEG’s product aesthetics and lifestyle appeal. I developed the concepts, defined the visual language, styled the setups, and directed the shoots to reflect the brand’s premium, retro-inspired identity.
The reels were published on Frag Mutti’s high-engagement platforms, reaching a broad DACH audience.
My role: Creative Concept, Styling, Set Design, Camera, Post-production.
My role: Creative Concept, Styling, Set Design, Camera, Post-production.
