The design resembles a building, featuring a new window each day that reveals an interactive surprise, including content from the platform, games, and prizes. I integrated the brand character "Lotte" into both the ground floor, which is revealed at the beginning of the calendar, and the rooftop, unveiled on Christmas, creating a fun and engaging experience for users.
Adventskalender for Instagram
Creative direction, illustration and animation for the Frag Mutti Adventskalender for Instagram.