What if resistance became the new chic?
Bitter fruits and smoke. An open wound in bloom.
CHANGE started as a creative experiment and became a manifesto.
It breaks the silence of aspirational culture and calls out the denial that ignores chaos.
CHANGE started as a creative experiment and became a manifesto.
It breaks the silence of aspirational culture and calls out the denial that ignores chaos.
An aesthetic of exhaustion.
The scent of collective change unfolding.
The scent of collective change unfolding.
Not sweet. Not safe. A fragrance for those who feel too much.
This project emerged from a question: what if luxury fragrance marketing spoke the language of revolution instead of aspiration?
Inspired by Chanel’s iconic visual language, the work explores the concept of change in both the personal and social sphere — personal revolutions that reshape identity, collective shifts that reshape society. Using luxury codes as a foundation, the work reimagines a perfume bottle as a weapon, creating visual and textual tension.
The series encompasses product photography, portraiture, animation and typographic study, while maintaining the tension between luxury polish and raw provocation. The work is unapologetically edgy and interested in how icons and visual codes can be hijacked and recontextualized.
Creative direction and photography: Laura Otero
Model: Serena Cattaneo
Styling, hair & make up: Tina Deno
Model: Serena Cattaneo
Styling, hair & make up: Tina Deno
